South Africans aren't sleeping well these days.
People are taking out loans to pay for things like studying, cars, and even to pay for their weddings. Poor money management and high interest rates are making it really difficult for them to make their payments every month.
As the money experts who do good, and as part of their effort to promote responsible spending, Nedbank offers loans that are tailored to individuals and their needs. Loans that wonât come back to bite them later.
Our print campaign highlights the consequences of making bad money choices and how these can literally âturn your dreams into nightmaresâ.
Finalist -Â Â Print Communication: Illustration
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 Craft Gold - Print & OOH Crafts: Illustration
đ„Â 3rd in Print
Finalist -Â Â Print Communication: Illustration
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 Craft Gold - Print & OOH Crafts: Illustration
Finalist -Â Â Print Communication: Illustration
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 Craft Gold - Print & OOH Crafts: Illustration
Each image had a large amount of illustration detail worked into them. The longer you look, the more you will notice.
It all started with simple hand drawn scamps to illustrate the idea.Â
It was amazing to see how they came to life in the hands of professional illustrators.
Account Management Candice Shortt, Phindile Ndzekeli, Vuyo Tena
Agency Joe Public
Agency Art Director Lizandri van de Merwe
Agency Managing Director Khuthala Gala Holten
Agency Producer Tammy Chetty
Brand  CMO Khensani Nobanda, Buli Ndlovu
Brand  Marketing Manager  Theresa Mkwanazi
Chief Creative Officer Pepe Marais, Xolisa Dyeshana
Executive Creative Director Martin Schlumpf
Creative Director Martin Schlumpf, Jeanine Vermaak
Illustrator EstĂșdio Ăcone
Regional Agency Group Joe Public United
Writer Ntando Msibi
