You don’t need to be a father to be a dad. You don’t even need to be a man. It takes strength to be a dad. In South Africa where fatherless homes are painfully common, we need to redefine what it truly means to be a dad.
We wanted to tell the extraordinary stories of those who step up to be the father figure in someone’s life. We asked a few Capetonians to phone their father figures, pretending to need their assistance. The extraordinary ‘dads’ arrive at the restaurant expecting to come to the rescue. Instead, we honour them with a personal tribute thanking them for stepping up and being a Champion Dad.
Creative Group Heads: Jean-Pierre De Villiers, Jenna Smith
Art Director: Lizandri van de Merwe
Copywriter: Sandhya Mathura
Director: Rioirdan Allen
