Fun, quirky and simple series of ads that follows two friends in their daily lives, and the plans that they make when they find themselves in sticky situations. The retail campaign brings the brand proposition: "Always ready. Just in case." to life in a real and relatable way.
Retail Commercial - "Costume"
Retail Commercial - "Magic"
Retail Commercial - "Outside"
Retail Commercial - "Road Trip"
The stories were continued in print, showing how women think of every possibility ahead of time.
To get these visuals for the print and social campaigns, we had a photoshoot with real women that works at 1st for Women's offices.
Executive Creative Directors: Rob McLennan, Graeme Jenner
Copywriters: Jessica Marques, Siobhaun Hieber
Art Directors: Melanie Moore,Lizandri van de Merwe
