It's when your eyes turn colour as the season shifts. Or a golden apple's journey from
bloom to bounty. Naturally beautiful things don't ask for attention, yet we can't help
but be captivated by them.
Nature is timelessly on trend - without trying too hard.
Appletiser is made from only wholesome ingredients. That's what makes
it so exceptional. It’s pure drinking pleasure; giving you the confidence
to let the beauty of your true nature shine through.
After all, what’s the point of trying to fit in with everyone else when you’re already Naturally Captivating.
*This mood board created with found images on Pinterest and Pexels.
Appletiser needed a new global positioning along with a new look and feel to launch it across all markets. We decided to simply and elegantly focus on what makes Appletiser, Appletiser - just pure sparkling apple juice. In a world with so many distractions and added nonsens, natural is beautiful - natural is captivating.
Using a rectangular device with our imagery, it allows us to highlight the Naturally Captivating elements of things that may otherwise seem simple or mundane - a perfect apple on a tree, a stranger passing you by on the street or a moment between friends.
Credits
Agency: Ogilvy Cape Town
Creative Director: Mark Haefele
Art Director: Lizandri van de Merwe, Tarryn Prior
Copywriter: Sandhya Mathura
