This year, Castle Lite launched the new Cold Lock: an innovative, aluminum-lined pack that keeps your beer Extra Cold for up to 3 hours. We were tasked with creating a 20 second TVC to dramatize the key benefit of the product: no ice needed.
With super tight timings and minimal budget (as is the nature of advertising), we created a TVC that showcased the Cold Lock's "no ice needed" benefit in a lighthearted, punchy way.
Credits
Executive Creative Director:
Nicholas Wittenburg
Creative Directors:
Scott Fowler, Neil White
Copywriter:
Amy-Lee Tak
Art Director:
Lizandri Van de Merwe
Agency:
Ogilvy Cape Town
Production House:
Platypus Cape Town
Director:
Ian Chuter
Retoucher:
Byron Creamer
