Just about every commercial bank will tell you that their strength is strategy. For them this often means pulling out their existing formulas and applying one to your business, without truly understanding its unique circumstances. Our ad chooses the world of chess to demonstrate that even in a world where the strategies are known, there is invaluable expertise and experience that can go beneath the surface to yield bigger than expected results. Entrenching Nedbank Commercial Banking’s belief that, no matter your industry, you should always think bigger.
Hero TVC 60"
The TVC was supported by shorter product focused stings.
The stills were animated for DOOH.
Agency Joe Public
Agency Art Director Lizandri van de Merwe, Candice Mcleroth
Copywriter Vuyani Plata, Kyle Lazarus
Executive Creative Director Martin Schlumpf
Agency Producer Yash Raidu, Diane Cole
Chief Creative Officer Pepe Marais, Xolisa Dyeshana
Nedbank Clients Buli Ndlovu, Sandrine Prinsloo, Yasheen Naidoo
Account Management Phindile Ndzekeli, Karabo Motjuwadi
Production House Romance Films
Director Jabu Nadia Newman
Director of Photography Willie Nel
Executive Producer Helena Woodfine
Post Production House Offline Left Post Production
Post Production House Online Chocolate Tribe
VFX Company Chocolate Tribe
Editor Eve Katz
Stills Photographer Dos Amigos
Stills Producer Tammy Chetty
Regional Agency Group Joe Public United
