I was asked to design a logo for a farm called Klein Haaskraal in the Western Cape.
The farm is still relatively small and new with a variety of crops - olives, rosemary, pomegranates,
almonds and eventually wine. Their aim is to launch a range of boutique products, starting with olive oil.
The 'mother brand' logo had to communicate that Klein Haaskraal products are premium yet personal.
It comes from a small family farm, and crops are farmed with love and care.
The above is purely a mood board I created to help guide the feeling I wanted to create.
I Started by hand drawing some of the branches of the crops they grow on the farm.
I arranged the branches around the basic logo (in the middle) that I created.
