We captured the moment after someone receives a gift from iStore.
That moment is unpretentious and wacky.
It brings out one of the best human emotions - pure joy.
We managed to shoot these two ads for very little budget ahead
of the 2016 holiday season and they turned out to be pretty charming.
Executive Creative Directors: Rob McLennan, Graeme Jenner
Creative Directors: Dave Everson, Jacques Gross
Art Director: Lizandri van de Merwe
Copywriter: Siobhaun Hieber