A proactive piece for KululaĀ thatĀ illustrates how muchĀ easier and more convenientĀ it is to travel fromĀ Lanseria AirportĀ (aĀ small and simple airport) compared toĀ the huge Oliver Tambo InternationalĀ Airport in Johannesburg.Ā People didn't ever seem to fly from Lanseria (in Johannesburg) to Durban, so we wanted to tell people how easy it is in the brands own famous funny, cheeky tone of voice.
All the artwork was done by me, and the quirky copy by my copywriter Siobhaun Hieber.
Skills used:
āļø Illustration
Executive Creative Directors: Rob McLennan, Graeme Jenner
Creative Directors: Dave Everson, Jacques Gross
Art Director: Lizandri van de Merwe
Copywriter: Siobhaun Hieber
Vernac Copy: Kelebogile Phalatsi
