A proactive piece for Oros (a very well loved cordial in South Africa).
There was a big debate happening on social media about exactly how much Oros it takes to make the perfect mix.
We took the average amount that most South African could agree on, and made these posters as a reaction to the debate.
The idea is that these posters would be put up on people's fridges, or at schools during sports days so that people can measure their glasses against the posters to get the mix exactly right (see video below).
Executive Creative Directors: Rob McLennan, Graeme Jenner
Creative Directors: Jacques Gross, Dave Everson
Art Director: Lizandri van de Merwe
Copywriter: Siobhaun Hieber
