🏅Shortlisted at Loeries
A creative team of 4 women were assembled to relaunch 1st for Women.
One thing that can be said about us women, is that we are all vastly different.
Not even within a team of only 4 of us, could we agree on much.
But our struggle lead us to something that inherently connects us:
we are "Always ready. Just in case."
A manifesto video introduced our new positioning:
1st for Women Manifesto video
We launched this new positioning with a charming, yet powerful brand ad
that brought this to life in a simple, fable-like way.
1st for Women Brand TVC - "Wellies"
Executive Creative Directors: Rob McLennan, Graeme Jenner
Writers: Jessica Marques, Siobhaun Hieber
Art Directors: Melanie Moore, Lizandri van de Merwe
Director: Leigh Ogilvie
