Rock My Soul® is Chicken Licken®’s hottest offering. It comes in one flavour, SoulFire®, and it’s sure to bring the heat while it rocks the soul. This gave us, the creative team our elusive ‘aha’ moment.
We follow the story of Khwezi, an average actor who wants to live up to his name and become a big star. Played by Atandwa Kani of Black Panther fame, Khwezi’s journey is a little bit different to that of his in real life. Khwezi just can’t ‘feel’ the roles he’s playing.
Fortunately, he meets a flamboyant and overzealous acting agent Razz Matazz, ‘real name, no gimmicks’. Played by Josias Moleele, Razz introduces Khwezi to a secret that unlocks his emotional range and helps him achieve his ambitions. We see Khwezi shine bright until he takes it all the way to Hollywood, baby!
Noteworthy features of our campaign online:
Credit List:
Brand: Chicken Licken
Client: Chantal Sombonos van Tonder
Agency: Joe Public
Group Integrated Chief Creative Officer: Pepe Marais
Integrated Chief Creative Officer: Xolisa Dyeshana
Integrated Executive Creative Director: Martin Schlumpf
Integrated Creative Director: Jeanine Vermaak
Integrated Art Director: Lizandri Van de Merwe
Integrated Copy Writer: Pakamani Mancotywa
Integrated Group Account Director: Kelly Bardon
Integrated Account Manager: Sonwabile Mkize
Social Media Manager: Kamohelo Moeti
Agency Producer: Yash Raidu
Media: Juno
Production Company: Romance Films/ Cape Town
Director: Greg Gray
Executive Producer: Helena Woodfine
Line Producer: Shannon McDougall
Director of Photography: Adam Bentel
Production Art Director: Chris Bass
Stylist / Costume Design: Bridget Baker
Head of Research: Maghiel Van Dorssen
Editor & Company: Kobus Loots / Deliverance
VFX Company: Chocolate Tribe
Music Studio: Pressure Cooker
Lead Compositor: Elben Schutte
Music Supervisor: James Matthes
Audio: Pressure Cooker
Sound Engineer: Kyle Koekemoer
Post-production Online: Chocolate Tribe
Post-production Offline: Deliverance
