Investec holds an annual event where they invite all their partners, and prospective partners, for a night of networking. We were tasked to come up with a theme and design all the communications leading up to the event. We came up with:
A murder mystery style night, where everyone gets assigned a character as soon as they RSVP. Each character also got an ally to help them navigate the mysterious world of networking.
So, you're bored at your desk, and then you get this email:
Other characters included:
Once our guests arrived at the party, they received their characters' identifier at the door.
These 'identifiers' were placed next to a printed card to serve as a reminder of what each character is meant to embody.
We trust that many business mysteries were solved, and new bonds formed.
Creative Director: Carlos Carrasco
Copywriter: Sandhya Mathura
Art Director: Lizandri van de Merwe
